Craft Your Future with these Transformative Workshops for a Meaningful Design Journey in Homewares

For Surface Pattern Designers, this is your chance to build a strong presence and learn how to connect with the brands you’ve always dreamed of. Whether you license, freelance, sub-contract, or work in-house, these workshops will give you the tools to stand out and bring your vision to life.

Unlock the secrets to getting noticed by homewares companies with this three part workshop series designed to help you build a lasting, impactful presence.

workshop series | FOUNDATIONS |

workshop series | FOUNDATIONS |

A series of three workshops designed to give you a comprehensive experience, or you can choose the session that’s most relevant to where you are in your journey. Each workshop builds on the previous one, but they’re also tailored to support you wherever you’re at and focus on the areas that need the most attention.

1 | Foundations STYLE

Gain clarity on your artistic style, whether to niche down (or not), and your aspirations to design for homewares brands in this focused workshop. Join me as I demonstrate how to create an artwork using three different techniques, and explore the concept of niching versus versatility in your design approach. We’ll also discuss the key differences between building a portfolio as a freelancer and as a personal brand. Through this demonstration, I’ll show you how having the skills to create anything doesn’t mean you should. By the end, we’ll clarify your direction and introduce the Foundations framework to help define your unique style.

    • Clarifying your creative preferences

    • Identifying your strengths

    • Reviewing your artwork

    • Narrowing your focus

  • You will have access to a video of the workshop that you can watch in your own time, plus any bonus downloads included in your workshop.

  • You’ll also receive a downloadable checklist to help guide your steps.

2 | Foundations INSIGHTS

Come with me on a walkthrough of building a homewares range plan (specifically bedding & accessories), where we look at product styles, target markets and visualisation of your designs.

    • Understanding the decision maker’s mindset

    • The customer journey

    • Interpreting the market and demands

    • Why your work isn’t getting noticed, and how you can adjust

  • You will have access to a video of the workshop that you can watch in your own time, plus any bonus downloads included in your workshop.

  • You’ll also receive a downloadable checklist to help guide your steps.

3 | Foundations PORTFOLIO

Creating a portfolio that attracts homewares clients involves understanding the unique expectations of the industry (and it's not what you might think). Many assume that a visually appealing collection alone will suffice, but the reality is there’s more to it! We’ll cover three key elements to incorporate into your portfolio to make it stand out to potential clients.

    • What industry professionals really want to see

    • Narrative development in your collections

    • The best ways to showcase your work

  • You will have access to a video of the workshop that you can watch in your own time, plus any bonus downloads included in your workshop.

  • You’ll also receive a downloadable checklist to help guide your steps.

You can join all three workshops for a comprehensive experience, or opt for the one that’s most relevant to where you are in your design journey. Each workshop builds on the previous one, but they’re also tailored to support you wherever you’re at and focus on the areas that need the most attention.